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We are the owners of Pure and Simple Babies, Brittney and Aaron Forsythe! We were both born, raised and still reside in Central Alberta. We have three beautiful daughters, a six year old and infant twins! Our reason for making the switch to more eco-friendly products was an easy one after our first daughter was born! We dove into cloth diapering in an attempt to help our daughters sensitive skin and fell in love! The twins were born prematurely and unfortunately with multiple allergies and sensitivities. So, we have worked hard to research and test products that are not only safe for our children and pets, but for the environment as well! 

Pure and Simple Babies has been an established retail company since 2010. We decided to purchase this company from the previous owner in August of 2019. 


To provide exceptional products for our most important little treasures - Newborn to Toddlers! This is the mission statement that the company has been based upon, and one we fully intend to follow! If you have any questions, please feel free to ask! If you would like to see a new product, please talk to us about it. We are here to work with you and your family to provide the best possible products! 


We hope you will be delighted to receive the same standards in customer care and products as the previous owner provided. 


We are so pleased to be able to offer pure and simple products to you and your loved ones! 



The Forsythe's

Owners of Pure and Simple Babies 



About Us


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